{"title":"New Merch","description":"","products":[{"product_id":"pura-trucha-old-english-trucker-snapback","title":"Pura Trucha - Old English Trucker Snapback","description":"\u003cp\u003e\u003cspan\u003eThe Pura Trucha Co Black Snapback blends classic streetwear style with fishing culture. Featuring a structured A-frame design and bold front branding, this hat is made to stand out while keeping it clean and versatile. Whether you’re casting lines at sunrise or posted up with the crew, this snapback reps the lifestyle wherever you go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium structured A-frame snapback\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic all-black colorway for everyday wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-quality embroidered Pura Trucha Co logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snap closure (one size fits most)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlat bill (can be curved to your style)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurable, comfortable fit for all-day wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy You’ll Love It:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStreetwear-inspired design with authentic fishing roots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to match with any fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuilt for both on-water performance and off-water style\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Trucha Co\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHooked on Style. United by Passion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"Black","offer_id":53579558945134,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/F642B784-890C-4AAC-B664-9D09336A08DC.jpg?v=1775015692"},{"product_id":"pura-trucha-co-mineral-wash-t-shirt","title":"Pura Trucha Co. Mineral Wash Tee","description":"\u003cp\u003e\u003cspan\u003eBuilt for those who live the lifestyle on and off the water, the Pura Trucha Co Mineral Wash Tee delivers a bold vintage look with premium comfort and durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from 100% ring-spun combed cotton, this heavyweight tee brings a soft yet structured feel that holds its shape wear after wear. The 6.5oz \/ 220 GSM single jersey fabric gives it that high-quality, substantial weight you expect from true streetwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat sets this piece apart is the distinctive mineral wash finish—each shirt is uniquely dyed, creating a one-of-a-kind pattern with a worn-in, vintage aesthetic. No two tees are exactly the same, giving every piece its own character and depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re posted up by the water or out in the streets, this tee is made to stand out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% Ring-Spun Combed Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeavyweight: 6.5 oz \/ 220 GSM\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium single jersey construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnique mineral-dye finish (each tee is one-of-one)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft feel with a structured, durable fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage washed look that gets better over time\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Trucha Co — Hooked on Style. United by Passion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"S","offer_id":53579791663470,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53579791696238,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53579791729006,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53579791761774,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53579791794542,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53579791827310,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/IMG-0826.png?v=1775714677"},{"product_id":"japan-style-trucha-tee-black","title":"Japan Style Trucha Tee (Black)","description":"\u003cp\u003e\u003cspan\u003eA bold fusion of Japanese-inspired art and trout fishing culture. The Japan Style Trucha Tee brings movement, color, and storytelling to life—featuring flowing wave elements, traditional-style scenery, and striking trout graphics that command attention from every angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for those who live the lifestyle, this piece represents more than fishing—it’s culture, identity, and expression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHOOKED ON STYLE. UNITED BY PASSION.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDESIGN DETAILS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Front: Clean Pura Trucha Co chest badge with rising sun inspiration\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Back: Full 13” graphic featuring Japanese-style waves, scenic elements, and detailed trout artwork\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• High-contrast print designed to stand out on black fabric\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFABRIC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 30 doubles, 7 oz.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 100% combed ring-spun cotton, soft-washed\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Charcoal Heather and Carbon Grey: 60\/40 cotton\/polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFEATURES\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Oversized fit for a relaxed streetwear look\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Drop shoulders for modern silhouette\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Single needle edge stitching\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Reinforced neckline with 1-inch 1x1 ribbed collar\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Ultra-soft feel with durable structure\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Side-seamed and tightly knit for long-lasting wear\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFIT NOTE\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eThis tee is designed with an oversized, relaxed fit. Size down if you prefer a more true-to-size fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCARE INSTRUCTIONS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eWash cold and hang dry for best results. This helps preserve the print, color, and overall fit of the garment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"S","offer_id":53784043356526,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53691783119214,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53691783151982,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53691783184750,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53783962354030,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53784043389294,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":53784043422062,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":53784043454830,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/B94C663D-C982-4B06-B61E-32FDD231B3BE.png?v=1777605402"},{"product_id":"japan-style-trucha-hoodie-black","title":"Japan Style Trucha Hoodie (Black)","description":"\u003cp\u003e\u003cspan\u003eA statement piece built for those who live the lifestyle. The Japan Style Trucha Hoodie blends bold Japanese-inspired visuals with the raw energy of trout fishing culture. Featuring flowing wave elements, scenic details, and striking trout artwork, this design brings motion and meaning to every wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHeavyweight, ultra-soft, and built with a premium oversized fit—this hoodie delivers comfort, durability, and street-ready style all in one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHOOKED ON STYLE. UNITED BY PASSION.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDESIGN DETAILS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Front: Clean Pura Trucha Co chest badge with rising sun inspiration\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Back: Large statement graphic featuring Japanese-style waves, scenery, and detailed trout artwork\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• High-impact print designed to stand out on premium black fleece\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFABRIC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 10.0 oz., 3-end fleece\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 100% cotton face exterior\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 60\/40 cotton\/polyester blend interior\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Soft-washed for a premium feel\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFEATURES\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Oversized relaxed fit for a modern streetwear look\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Drop shoulder construction\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• No drawcord for a clean, minimal finish\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Set-in sleeves for structure\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Double-layered hood in self fabric\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Overlapped neckline for elevated detail\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Inside single jersey back neck tape\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Self fabric half moon at back neck\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Side-seamed and tightly knit for durability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 1x1 reinforced ribbed cuffs and waistband\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Ultra-soft feel with heavyweight quality\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFIT NOTE\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eThis hoodie features an oversized, relaxed fit. Size down if you prefer a more true-to-size fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCARE INSTRUCTIONS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eWash cold and hang dry for best results. This helps maintain the hoodie’s shape, softness, and print quality over time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"M","offer_id":53691839250798,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53691839283566,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53691839316334,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53691839349102,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/D468AC2F-A02C-4F08-ABEC-BC272397455F.png?v=1777606560"},{"product_id":"pura-trucha-co-rope-snapback-hat","title":"Pura Trucha Co Rope Snapback Hat","description":"\u003cp\u003e\u003cspan\u003eBuilt for long days on the water and clean everyday wear, the Pura Trucha Co Rope Snapback blends vintage outdoor style with modern performance comfort. Featuring our signature embroidered trout logo and bold Pura Trucha Co lettering, this premium rope hat delivers a timeless look that fits perfectly from the river to the streets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis cap combines lightweight durability, all-day comfort, and classic rope hat styling made for anglers, adventurers, and anyone living the Pura Trucha lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium embroidered front and side \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage-inspired rope detail across visor base\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft-structured Hi-Pro five-panel construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlat bill with matching undervisor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight performance fabric blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snapback closure for a customizable fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUPF 50+ sun protection for long days outdoors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable everyday fit built for fishing, travel, and lifestyle wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStyle: SnapBack\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eCrown:\u003c\/span\u003e\u003cspan\u003e Soft-structured, Hi-Pro profile, five-panel\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eBill:\u003c\/span\u003e\u003cspan\u003e Flat bill with matching undervisor and decorative rope detail\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eClosure:\u003c\/span\u003e\u003cspan\u003e Adjustable plastic snapback\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFit:\u003c\/span\u003e\u003cspan\u003e OSFM (One Size Fits Most Adults)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFabric:\u003c\/span\u003e\u003cspan\u003e 85% Cotton \/ 15% Nylon Performance Blend\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eSun Protection:\u003c\/span\u003e\u003cspan\u003e UPF 50+\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re chasing trout in the Eastern Sierras, spending a day on the lake, hitting the golf course, or styling an everyday streetwear fit, this hat was built to perform while keeping your look clean and timeless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHooked on Style. United by Passion. — Pura Trucha Co\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"Gray","offer_id":53744062792046,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":53744062824814,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":53744062857582,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Camouflage","offer_id":53744062890350,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/8AD2933B-9DFA-41EB-A049-18C75FBF367A.png?v=1778291590"}],"url":"https:\/\/puratruchaco.com\/collections\/new-merch-1.oembed","provider":"Pura Trucha Co","version":"1.0","type":"link"}