{"title":"New Merch","description":"\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"pura-trucha-old-english-trucker-snapback","title":"Pura Trucha - Old English Trucker Snapback","description":"\u003cp\u003e\u003cspan\u003eThe Pura Trucha Co Black Snapback blends classic streetwear style with fishing culture. Featuring a structured A-frame design and bold front branding, this hat is made to stand out while keeping it clean and versatile. Whether you’re casting lines at sunrise or posted up with the crew, this snapback reps the lifestyle wherever you go.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium structured A-frame snapback\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic all-black colorway for everyday wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-quality embroidered Pura Trucha Co logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snap closure (one size fits most)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlat bill (can be curved to your style)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurable, comfortable fit for all-day wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy You’ll Love It:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eStreetwear-inspired design with authentic fishing roots\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to match with any fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuilt for both on-water performance and off-water style\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Trucha Co\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHooked on Style. United by Passion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"Black","offer_id":53579558945134,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/F642B784-890C-4AAC-B664-9D09336A08DC.jpg?v=1775015692"},{"product_id":"pura-trucha-co-mineral-wash-t-shirt","title":"Pura Trucha Co. Mineral Wash Tee","description":"\u003cp\u003e\u003cspan\u003eBuilt for those who live the lifestyle on and off the water, the Pura Trucha Co Mineral Wash Tee delivers a bold vintage look with premium comfort and durability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from 100% ring-spun combed cotton, this heavyweight tee brings a soft yet structured feel that holds its shape wear after wear. The 6.5oz \/ 220 GSM single jersey fabric gives it that high-quality, substantial weight you expect from true streetwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat sets this piece apart is the distinctive mineral wash finish—each shirt is uniquely dyed, creating a one-of-a-kind pattern with a worn-in, vintage aesthetic. No two tees are exactly the same, giving every piece its own character and depth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re posted up by the water or out in the streets, this tee is made to stand out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e100% Ring-Spun Combed Cotton\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHeavyweight: 6.5 oz \/ 220 GSM\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium single jersey construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnique mineral-dye finish (each tee is one-of-one)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft feel with a structured, durable fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage washed look that gets better over time\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Trucha Co — Hooked on Style. United by Passion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"S","offer_id":53579791663470,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53579791696238,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53579791729006,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53579791761774,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53579791794542,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53579791827310,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/IMG-0826.png?v=1775714677"},{"product_id":"pura-trucha-co-signature-badge-tee","title":"Pura Trucha Co. Signature Badge Tee","description":"\u003cp\u003eBuilt for the streets, inspired by the water. The Pura Trucha Co. Signature Badge Tee blends clean streetwear style with authentic trout fishing culture for a look that reps your passion on and off the water.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing a premium front chest badge hit and oversized back graphic, this design showcases the bold Pura Trucha hex badge with trout detail, “Hooked on Style” messaging, and the signature “United by Passion” motto—made for anglers who live the lifestyle year-round.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted for comfort, durability, and everyday wear, this tee delivers a classic fit with a clean black base that makes the warm vintage-inspired graphics stand out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eProduct Features:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium everyday cotton T-shirt\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic unisex fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFront left chest badge logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLarge back statement graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft feel with durable construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlack colorway with vintage gold \/ rust artwork\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStreetwear-inspired fishing lifestyle design\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect For:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eTrout fishing trips\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCasual everyday wear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOutdoor lifestyle events\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eStreetwear styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRepresenting the Pura Trucha Community\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHooked on Style. United by Passion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Trucha Co. is more than apparel—it’s a community built for those who carry their love for fishing beyond the water.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"S","offer_id":53784130158958,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53608320598382,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53608320631150,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53608320663918,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53608320696686,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53608320729454,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":53784146641262,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":53784146674030,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/E603394B-8EDF-47DE-8673-4EEB99FED594.png?v=1775706754"},{"product_id":"pura-trucha-co-bone-classic-tee","title":"Pura Trucha Co – Bone Classic Tee","description":"\u003cp\u003e\u003cspan\u003eHooked on Style. United by Passion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for the ones who live for the cast and carry that energy everywhere they go. The Pura Trucha Bone Tee blends streetwear attitude with fishing culture, featuring our signature So Cal trout badge on the chest and a bold full-back graphic that speaks for itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis piece is designed to stand out while staying rooted in what matters—community, authenticity, and respect for the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFABRIC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e30 doubles, 7 oz., 100% combed ring-spun cotton, soft-washed for a premium feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eFEATURES\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eOversized relaxed fit with a modern streetwear silhouette\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eDrop shoulder for a laid-back look\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eSingle needle edge stitch for clean finishing\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eReinforced neckline with 1-inch 1x1 ribbed collar\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eUltra soft hand feel for all-day comfort\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eSide-seamed and tightly knit for durability and structure\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom early morning sessions to late night link-ups, this tee is made to move with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Trucha Co\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eNot just a brand — it’s a community.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"M","offer_id":53637570298222,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53637570330990,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53637570363758,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53637570396526,"sku":null,"price":32.95,"currency_code":"USD","in_stock":false},{"title":"3XL","offer_id":53637570658670,"sku":null,"price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/IMG-0949.png?v=1776477569"},{"product_id":"japan-style-trucha-tee-black","title":"Japan Style Trucha Tee (Black)","description":"\u003cp\u003e\u003cspan\u003eA bold fusion of Japanese-inspired art and trout fishing culture. The Japan Style Trucha Tee brings movement, color, and storytelling to life—featuring flowing wave elements, traditional-style scenery, and striking trout graphics that command attention from every angle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt for those who live the lifestyle, this piece represents more than fishing—it’s culture, identity, and expression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHOOKED ON STYLE. UNITED BY PASSION.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDESIGN DETAILS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Front: Clean Pura Trucha Co chest badge with rising sun inspiration\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Back: Full 13” graphic featuring Japanese-style waves, scenic elements, and detailed trout artwork\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• High-contrast print designed to stand out on black fabric\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFABRIC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 30 doubles, 7 oz.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 100% combed ring-spun cotton, soft-washed\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Charcoal Heather and Carbon Grey: 60\/40 cotton\/polyester\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFEATURES\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Oversized fit for a relaxed streetwear look\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Drop shoulders for modern silhouette\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Single needle edge stitching\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Reinforced neckline with 1-inch 1x1 ribbed collar\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Ultra-soft feel with durable structure\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Side-seamed and tightly knit for long-lasting wear\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFIT NOTE\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eThis tee is designed with an oversized, relaxed fit. Size down if you prefer a more true-to-size fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCARE INSTRUCTIONS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eWash cold and hang dry for best results. This helps preserve the print, color, and overall fit of the garment.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"S","offer_id":53784043356526,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53691783119214,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53691783151982,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53691783184750,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53783962354030,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53784043389294,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":53784043422062,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"5XL","offer_id":53784043454830,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/B94C663D-C982-4B06-B61E-32FDD231B3BE.png?v=1777605402"},{"product_id":"japan-style-trucha-hoodie-black","title":"Japan Style Trucha Hoodie (Black)","description":"\u003cp\u003e\u003cspan\u003eA statement piece built for those who live the lifestyle. The Japan Style Trucha Hoodie blends bold Japanese-inspired visuals with the raw energy of trout fishing culture. Featuring flowing wave elements, scenic details, and striking trout artwork, this design brings motion and meaning to every wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHeavyweight, ultra-soft, and built with a premium oversized fit—this hoodie delivers comfort, durability, and street-ready style all in one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHOOKED ON STYLE. UNITED BY PASSION.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDESIGN DETAILS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Front: Clean Pura Trucha Co chest badge with rising sun inspiration\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Back: Large statement graphic featuring Japanese-style waves, scenery, and detailed trout artwork\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• High-impact print designed to stand out on premium black fleece\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFABRIC\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 10.0 oz., 3-end fleece\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 100% cotton face exterior\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 60\/40 cotton\/polyester blend interior\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Soft-washed for a premium feel\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFEATURES\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Oversized relaxed fit for a modern streetwear look\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Drop shoulder construction\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• No drawcord for a clean, minimal finish\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Set-in sleeves for structure\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Double-layered hood in self fabric\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Overlapped neckline for elevated detail\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Inside single jersey back neck tape\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Self fabric half moon at back neck\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Side-seamed and tightly knit for durability\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• 1x1 reinforced ribbed cuffs and waistband\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003e• Ultra-soft feel with heavyweight quality\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFIT NOTE\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eThis hoodie features an oversized, relaxed fit. Size down if you prefer a more true-to-size fit.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCARE INSTRUCTIONS\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eWash cold and hang dry for best results. This helps maintain the hoodie’s shape, softness, and print quality over time.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"M","offer_id":53691839250798,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53691839283566,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53691839316334,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53691839349102,"sku":null,"price":53.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/D468AC2F-A02C-4F08-ABEC-BC272397455F.png?v=1777606560"},{"product_id":"pura-trucha-co-rope-snapback-hat","title":"Pura Trucha Co Rope Snapback Hat","description":"\u003cp\u003e\u003cspan\u003eBuilt for long days on the water and clean everyday wear, the Pura Trucha Co Rope Snapback blends vintage outdoor style with modern performance comfort. Featuring our signature embroidered trout logo and bold Pura Trucha Co lettering, this premium rope hat delivers a timeless look that fits perfectly from the river to the streets.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis cap combines lightweight durability, all-day comfort, and classic rope hat styling made for anglers, adventurers, and anyone living the Pura Trucha lifestyle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eFeatures\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium embroidered front and side \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eVintage-inspired rope detail across visor base\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft-structured Hi-Pro five-panel construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFlat bill with matching undervisor\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight performance fabric blend\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snapback closure for a customizable fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUPF 50+ sun protection for long days outdoors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eComfortable everyday fit built for fishing, travel, and lifestyle wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eProduct Specifications\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStyle: SnapBack\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eCrown:\u003c\/span\u003e\u003cspan\u003e Soft-structured, Hi-Pro profile, five-panel\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eBill:\u003c\/span\u003e\u003cspan\u003e Flat bill with matching undervisor and decorative rope detail\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eClosure:\u003c\/span\u003e\u003cspan\u003e Adjustable plastic snapback\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFit:\u003c\/span\u003e\u003cspan\u003e OSFM (One Size Fits Most Adults)\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eFabric:\u003c\/span\u003e\u003cspan\u003e 85% Cotton \/ 15% Nylon Performance Blend\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eSun Protection:\u003c\/span\u003e\u003cspan\u003e UPF 50+\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhether you’re chasing trout in the Eastern Sierras, spending a day on the lake, hitting the golf course, or styling an everyday streetwear fit, this hat was built to perform while keeping your look clean and timeless.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHooked on Style. United by Passion. — Pura Trucha Co\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"Gray","offer_id":53744062792046,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":53744062824814,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Yellow","offer_id":53744062857582,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Camouflage","offer_id":53744062890350,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/8AD2933B-9DFA-41EB-A049-18C75FBF367A.png?v=1778291590"},{"product_id":"la-trucha-vida-vintage-mineral-wash-tee","title":"La Trucha Vida Vintage Mineral Wash Tee","description":"\u003cp\u003e\u003cspan\u003eIntroducing the \u003c\/span\u003e\u003cspan\u003eLa Trucha Vida Vintage Mineral Wash Tee\u003c\/span\u003e\u003cspan\u003e from \u003c\/span\u003e\u003cspan\u003ePura Trucha Co.\u003c\/span\u003e\u003cspan\u003e—a premium heavyweight shirt built for anglers, adventurers, and those who live life hooked on style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted from \u003c\/span\u003e\u003cspan\u003epremium heavyweight ring-spun cotton\u003c\/span\u003e\u003cspan\u003e, this tee delivers the perfect balance of durability, comfort, and timeless vintage character. The unique \u003c\/span\u003e\u003cspan\u003emineral-dye wash process\u003c\/span\u003e\u003cspan\u003e creates a naturally faded look with rich depth and texture, giving every shirt its own distinct personality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing our signature \u003c\/span\u003e\u003cspan\u003ePura Trucha Co. chest emblem\u003c\/span\u003e\u003cspan\u003e on the front and the bold \u003c\/span\u003e\u003cspan\u003eLa Trucha Vida\u003c\/span\u003e\u003cspan\u003e artwork across the back, this design celebrates trout fishing, outdoor culture, and the passion that unites our community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium heavyweight ring-spun cotton construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnique mineral-dye vintage wash finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eOversized, relaxed fit for everyday comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft hand feel with durable construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFront chest logo print\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLarge full-back “La Trucha Vida” graphic\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned by anglers, for anglers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExclusive Pura Trucha Co. artwork\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eFit\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eRelaxed oversized fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrue-to-size for a loose fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSize down for a more fitted look\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eCare Instructions\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMachine wash cold\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash inside out with like colors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTumble dry low or hang dry for best results\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDo not bleach\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eOne-of-a-Kind Finish\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach shirt is uniquely yours.\u003c\/span\u003e\u003cspan\u003e This garment undergoes a specialized mineral-dye process that creates a distinctive washed appearance. Variations in color, shade, and dye intensity are natural characteristics of the garment and make every piece truly one of a kind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePura Trucha Co.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eLa Trucha Vida.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003c\/span\u003e\u003cspan\u003eHooked on Style • United by Passion\u003c\/span\u003e\u003cspan\u003e 🎣\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLive the Trout Life. Wear the Culture.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pura Trucha Co","offers":[{"title":"S","offer_id":53877221523822,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":53877221556590,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":53877221589358,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":53877221622126,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":53877221654894,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":53877221687662,"sku":null,"price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/files\/IMG-1667.png?v=1780630094"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/2608\/5230\/collections\/A_typographic_design_features_the_brand_name__Pura.png?v=1775706106","url":"https:\/\/puratruchaco.com\/collections\/new-merch.oembed","provider":"Pura Trucha Co","version":"1.0","type":"link"}